Marketing Campaigns Manager (FTC)


London, England, GB

Posted on

Employer reference: REF777R

The Opportunity

Shawbrook is an award-winning specialist bank, serving real estate professionals, SMEs and consumers with a broad range of lending products and a secure home for their savings. With over 425,000 customers, a £10.5bn loan book, and £10.9bn in customer savings, Shawbrook continues to experience strong, tech-enabled, growth.

To serve the evolving needs of our customers, and to meet the scale of our potential, we continue to deliver on our purpose: to power up ingenuity to create opportunity, every single day.

The Role & Responsibilities

The Consumer franchise (consumer lending & savings) is a fast-growing part of Shawbrook and marketing plays an integral part in supporting the brand on Partner channels but also is an essential part of growing their D2C channels. The Marketing Communications Manager is responsible for taking the strategy and plans from the Head of Marketing Strategy & Planning, Consumer (HMSPC) and translating them into campaigns across digital, social, and PR ensuring we reach our target audience and deliver meaningful and impactful results for the business.


Marketing Campaigns

  • Develop, execute and manage marketing campaigns from inception to delivery. This is will require liaising closely with the HMSPC to determine the appropriate approach to deliver the Consumer franchises campaign requirements   
    • Drive & execute the creative process across advertising and PR to differentiate the Consumer franchises products and services
    • Management of our PR agency and delivery of tactical and strategic campaigns across the Consumer franchise
    • Manage all internal sign off processes for marketing campaigns including compliance approval and record keeping
    • Manage the relationship with our digital agency, working with the digital marketing team to develop, implement, track and optimise SEO, digital PR, programmatic and email marketing
    • Manage the development & creation of Consumer franchises content for the website and social channels and optimise conversion opportunities where possible
  • Manage reporting for all Consumer franchise campaigns, including SEO and social media. This will require you to work closely with the relevant teams within group marketing and our agencies to analyse reporting for key insights to enhance and increase the performance of our activities
  • Support the internal communications team where necessary to deliver internal communications on Consumer franchise marketing campaigns
  • Co-manage customer review channels such as TrustPilot and execute associated activities in conjunction with the digital marketing team
  • Execute all campaign related email activity through Dotdigital or other email marketing tools and provide reporting & insights post campaign
  • Work with the HMSPC in the development of the Consumer franchises messaging & positioning of each product
  • Support the Head of C&S on key projects where required

Content Creation

  • Create various types of content utilising key audience insights and trends to support engagement with our customers, colleagues and partners.
  • Work with key stakeholders across the business to ensure content is accurate and relevant to our audience and our brand
  • Review and implement content from key stakeholders and marketing agencies including obtaining the required approvals and ensuring correct tone of voice and brand guidelines are met.

Risk Management / Controls and Compliance

  • Communicate and escalate potential issues/risks in a prompt and effective manner
  • Manage the internal sign off process to ensure all marketing materials are compliant with FCA regulation


  • Day to day management of the consumer marketing budget tracker
  • Processing of all incoming supplier invoices
  • Submitting all expenses over £2,000 to cost committee for approval

People / Teamwork

  • Responsible for managing and developing the Consumer Marketing Executive
  • Work closely with HMSPC to understand the strategy and plans for the Consumer franchise and translate this into campaigns that deliver impactful results for the business
  • Project/campaign management liaising with external agency partners and suppliers to ensure high quality delivery of projects on time and budget.
  • Close team-working with the other teams within Group Marketing to deliver the Consumer  franchises marketing objectives
  • Work cross functionally with internal teams across the Group to deliver marketing campaign activity

The Person

  • Strong marketing experience
  • Demonstrable experience of balancing multiple projects
  • Proven experience in PR and digital marketing channels including PPC, SEO, Display, Email, Social and Affiliates
  • Experience of financial services/banking sector
  • Used to working to tight deadlines in a fast-moving environment


Your Wellbeing - We take your health and well-being very seriously by providing a range of benefits to give you and your family peace of mind. These include:

  • Market leading family friendly policies such as access to our Maternity, Adoption and Paternity policies from Day 1 of your employment
  • Free access to Headspace, a mindfulness & meditation digital health app
  • Free access to Peppy digital health app that offers personalised support through fertility treatment becoming a parent or menopause
  • EAP (Employee Assistance Programme) - Offering you support on a wide range of subjects including financial concerns, mental wellbeing and more general queries around family, work, housing, and health
  • Cycle to work scheme
  • Discounts on gym membership
  • Contributory pension scheme & death in service

Your Lifestyle - It’s important you strike the right balance between your work and personal life. We provide benefits to support you when at work and when you’re enjoying your leisure time.

  • Minimum of 27 days holiday per year
  • Option to buy or sell holiday days through our flexi-holiday scheme
  • Discounts on gym membership nationwide
  • Access to discounts on a range of high street and online brands
  • Community support and charitable giving

Your Contribution - We’re focused on rewarding those that go the extra mile in helping us achieve our goals.

  • Participation in our annual discretionary bonus scheme designed to reward your contribution to our success
  • Proudly Shawbrook recognition scheme focused on recognising our role models and thanking our colleagues for a job well done

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